Blog

Lead Generation
November 15, 2018

Criteria to Consider When Evaluating a B2B Lead Generation Service

Abstract: Rarely to companies rely on one single vendor for B2B leads Sales leaders need seamless integrations with their existing CRM and Martech solutions Service should 'learn' from your successes…
Lead Generation
November 15, 2018

Following Up with Your SaaS Lead

You’ve perfected your inbound marketing and you’re loving the quality and speed of your SaaS B2B lead service, but now it’s time to close the deal! But before we dive…
Lead Generation
November 6, 2018

The 3 Lead Generation Mistakes You’re Making According to the Experts

In the B2B industry, conversions are used on a daily basis to define campaign goals and to ultimately lead to improved marketing ROI and sales, whether that comes from new…
Uncategorized
August 15, 2018

Leads for B2B SaaS: Challenges and Opportunities

Account Based Marketing (ABM) initiatives require prospecting to find high quality leads. SaaS B2B leads are expensive and even more so when considering the amount of time spent prospecting for…
Uncategorized
July 15, 2018

Identifying and Qualifying B2B Leads

B2B lead generation is a process that takes time to develop. B2B leads require fit and behavior data to calculate a quality lead score. By the time the customer engages…
Uncategorized
April 10, 2018

Cup of Data Partners With InsideView

ATLANTA, GA – April 10th, 2018 – Cup of Data, marketing science solution for SaaS B2B companies, today announced a strategic OEM partnership with InsideView. Cup of Data powers ABM…
Uncategorized
February 8, 2018

Cup of Data Launches at Data Science Salon Miami

Miami, FL – February 8, 2018 – Cup of Data, a marketing science ABM solution for B2B marketers, today launches at the Data Science Salon Miami, February 8-9, 2018 at…